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London Partner Carol Osborne authored an article featured May 25 in Cosmetics Business News providing guidance for beauty industry companies on data management and the introduction of the GDPR. Customer engagement is hugely valuable in the beauty industry, Osborne writes, but that leads to transfer of personal data, and retailers need to keep data management at the forefront of their business plans. Among the themes discussed are how data is captured by the beauty industry, what the law says regarding handling of personal data, and what companies must do now to create effective and customer friendly data protection and security procedures. Click here to read her full article.

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