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Most have, but some have not. 

While the majority of retailers within the Fortune 500 affirmatively state that they do not sell personal information, a small minority have been silent, or unclear, about their selling practices.  Indeed, for 8.33% of retailers, it is not possible to determine, based upon the privacy notices drafted by those companies to comply with the CCPA, whether they sell personal information.1

For more information and resources about the CCPA visit

This article is part of a multi-part series published by BCLP to help companies understand and implement the General Data Protection Regulation, the California Consumer Privacy Act and other privacy statutes.  You can find more information on the CCPA in BCLP’s California Consumer Privacy Act Practical Guide, and more information about the GDPR in the American Bar Association’s The EU GDPR: Answers to the Most Frequently Asked Questions.

1. BCLP, January 2020: Survey of the Retail Industry’s Privacy Practices.

This document provides a general summary and is for information/educational purposes only. It is not intended to be comprehensive, nor does it constitute legal advice. Specific legal advice should always be sought before taking or refraining from taking any action.