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Atlanta Counsel Jim Dudukovich, a well-known advertising and social media lawyer, was quoted Feb. 3 by The Washington Times concerning the tone we may see in this year’s Super Bowl advertising spots. Viewers might notice the absence of companies such as Budweiser, Coca-Cola and Pepsi, all of which opted not to advertise in the game this year. Dudukovich said even those that do advertise will probably use a decidedly different spin than in past years because of COVID-19. “Since the pandemic started, we’ve noticed almost immediately a shift in what advertisers were saying,” he said. “Advertisers don’t want to be tone-deaf. You don’t want to pretend the world is the same as it always was.”

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