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Sports & Entertainment Co-Leader Steven Smith will speak at the World Naming Rights & Brand Marketing Summit, a virtual event set for March 2-4. This global event is the only one of its kind dedicated to naming rights partnerships and the future of brand marketing, with hundreds of notable brands including VISA, AirBnb, Twitter, American Express, Ford, EA Sports and thousands of attendees.

Smith’s panel, “Improving Your Bottom Line through Naming Rights – What You Need to Know,” is intended for both potential sponsors and naming rights properties and will address how more and more businesses are turning to other forms of naming rights to improve their revenues and build their brands in their communities. Topics will include what potential sponsors are looking for, what you can do to make a naming rights deal more valuable and attractive, and the legal issues both sponsors and naming rights properties need to be prepared for in negotiations. 

Smith’s practice at BCLP focuses on sports law, including naming rights, sponsorships, licensing agreements, stadium operations, television and media contracts, and representing leagues and National Governing Bodies. He has advised, and negotiated on behalf of, both corporate sponsors and sports properties on all aspects of naming rights agreements. The total value of those agreements is approximately $2.5 billion. Representative deals include SoFi Stadium, Las Vegas Stadium, Progressive Field (Cleveland), Oracle Arena (Oakland), Ameriquest Field (Arlington, TX), Qwest Field (Seattle), the 02 (London), Honda Center (Anaheim), Bank of America Stadium (Carolina), Qwest Arena (Boise) and TD Ameritrade Park (Omaha).

For more information or to register for this event hosted by Oliver Kinross Markets, please click here.

This document provides a general summary and is for information/educational purposes only. It is not intended to be comprehensive, nor does it constitute legal advice. Specific legal advice should always be sought before taking or refraining from taking any action.