Skip Repeated Content
Irvine Partner Steve Sunshine was interviewed Oct. 3 for Bloomberg Law’s “The Business of Law” video series concerning our firmwide business development program, Coaching the Coaches. Now in its sixth year, about 800 lawyers have gone through the program. “The program as it exists today is focused solely on distinctions between the behaviors and the thought process of rainmakers in comparison to non-rainmakers,” Sunshine said. “So what is taught in the program is essentially these distinctions going down into the detailed point of actually telling people how they can develop their own plans and how they can bring in business. It starts out in an examination of distinctions and works its way down to, ‘Here’s what you should do.’ ” Click here to view the video.

This document provides a general summary and is for information/educational purposes only. It is not intended to be comprehensive, nor does it constitute legal advice. Specific legal advice should always be sought before taking or refraining from taking any action.