RetailLawBCLP
Do most retailers use third party behavioral advertising cookies?
Aug 14, 2020Yes.
As the following chart indicates, there is a wide disparity between the quantity of third party behavioral advertising cookies used by retailers:1
| Greatest Quantity | Smallest Quantity | Average Quantity |
| 44 | 2 | 22.4 |
When compared against other industries, the retail sector ranks 1st in their average deployment of advertising cookies.
This article is part of a multi-part series published by BCLP to help companies understand and implement the General Data Protection Regulation, the California Consumer Privacy Act and other privacy statutes. You can find more information on the CCPA in BCLP’s California Consumer Privacy Act Practical Guide.
1. BCLP, January 2020: Survey of the Retail Industry’s Privacy Practices.
Related Capabilities
-
Retail & Consumer Products
Meet The Team
This material is not comprehensive, is for informational purposes only, and is not legal advice. Your use or receipt of this material does not create an attorney-client relationship between us. If you require legal advice, you should consult an attorney regarding your particular circumstances. The choice of a lawyer is an important decision and should not be based solely upon advertisements. This material may be “Attorney Advertising” under the ethics and professional rules of certain jurisdictions. For advertising purposes, St. Louis, Missouri, is designated BCLP’s principal office and Kathrine Dixon (kathrine.dixon@bclplaw.com) as the responsible attorney.