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Rob Lystad is a business advisor who regularly advises public and private companies, private equity sponsors, ESOPs, and others in connection with mid-market domestic and international mergers and acquisitions, joint ventures, debt and equity financings, corporate governance matters, and complex commercial matters.  Rob takes a pragmatic business- and service-oriented approach to his client’s legal issues, and he gains a deep understanding of his clients’ businesses and legal concerns.  As a result of his approach and his broad transactional experience, Rob regularly serves as “outside general counsel” to growing privately-held companies.

 With respect to employee stock ownership plans (or “ESOPs”), Rob regularly advises trustees, stockholders, and companies in the utilization of ESOPs for shareholder liquidity, including the sale of stock to ESOPs (both partial sales and complete change of control transactions) and mergers and acquisitions of ESOP-owned companies.  Rob also advises ESOP-owned companies on all matters of corporate governance and go-forward operations.

 With respect to complex commercial matters, Rob provides strategic advice and counsel regarding the commercialization of products and services and the negotiation of various domestic and international agreements for clients in the food and beverage, financial technology, creative advertising, and professional services industries.

Practices

Professional Affiliations

    • State Bar of Georgia – International Law Section, Executive Committee
    • Technology Association of Georgia – FinTech Society, Steering Committee Member
    • BayPay Atlanta – Host Partner
    • The ESOP Association – Member
    • Georgia Chamber of Commerce – Government Affairs Committee
    • BayPay Atlanta – Host Partner
    • The ESOP Association – Member
    • Georgia Chamber of Commerce – Government Affairs Committee
    • Georgia Chamber of Commerce – Government Affairs Committee
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Representative Experience

Recent Representative M&A Matters:

  • Represented a national medical practice in connection with its establishment of a management services organization, recapitalization, and partial sale to a newly formed ESOP.
  • Represented an Ohio-based advanced materials manufacturer in connection with its acquisition of a Michigan-based manufacturer of high-precision small parts and extreme surface finishes.
  • Represented a California-based marketing services company in connection with its recapitalization and second-stage ESOP sale.
  • Represented an Ohio-based advanced materials manufacturer in connection with its acquisition of an ESOP-owned manufacturer of cemented tungsten carbide solutions.
  • Represented an Atlanta-based private equity fund in connection with its financing and platform acquisition of an aerospace engineering services company.
  • Represented a management team in connection with a management buy-out via ESOP, including the private placement of notes and warrants to partially fund the transaction, pursuant to which the company was sold to a newly created ESOP, with the management team retaining warrants and synthetic equity.
  • Represented an Atlanta-based private equity fund in connection with its platform acquisition of a metal finishing company operating primarily in the defense and aerospace industries.
  • Represented an Atlanta-based private equity fund in connection with its platform acquisition of a specialty telecommunications and broadband provider operating in the defense industry.
  • Represented a Missouri-based pipe and cabling manufacturer with respect to its sale to a newly created ESOP.
  • Represented a New York-based professional staffing company with respect to its sale to a newly created ESOP.
  • Represented a gift and loyalty card program manager in its sale of substantially all of its assets to an international payment processor.
  • Represented a California-based technology and professional staffing company with respect to its spin-out of select technology assets and subsequent sale to a newly created ESOP.
  • Represented a California-based licensee of intellectual property in connection with its acquisition of assets and licensing of intellectual property related to an internationally recognized specialty consumer product brand from a private equity sponsor. 
  • Represented a Georgia-based telehealth company with regard to its recapitalization and subsequent acquisition of an Icelandic-based medical device manufacturer. 
  • Represented the trustee of an ESOP-owned company in its sale of substantially all of its assets to a strategic acquirer.
  • Represented a consortium of investors with regard to a joint venture transaction with a strategic partner to acquire a license to grow medical cannabis in the State of Georgia.
  • Represented a Virginia-based home builder with regard to its bolt-on acquisition of a Georgia- and Alabama-based home builder.
  • Represented the institutional trustee of an ESOP with regard to the sale of stock of a Houston-based energy services company to a strategic buyer.
  • Represented an Ohio-based firearms and sporting goods distributor in the spin-out of certain payments and inventory management assets to a strategic buyer.
  • Represented an Indiana-based payment facilitator and processor of credit and debit card payments to government agencies with regard to the sale of 100% of its stock to a private equity-backed strategic buyer.
  • Represented the institutional trustee of an ESOP with regard to the sale of stock and related corporate structuring transactions of a New York-based loan consolidation and alternative lending company to a newly formed ESOP.
  • Represented the leading provider of mobile payment solutions to municipalities and parking providers around the world, with regard to its contribution of key assets and establishment of a joint venture with the largest US operator of private parking facilities.
  • Represented the institutional trustee of an ESOP with regard to the merger of a partially ESOP owned Southeastern-based insurance brokerage company with and into a publicly traded strategic buyer.
  • Represented an Atlanta-based commercial printer in a management buy-out and recapitalization transaction.
  • Represented a national promotional and event planning company in its sale of assets to a publicly traded strategic buyer.
  • Represented the institutional trustee of an ESOP with regard to the sale of stock and related transactions of a South Florida-based real estate services company to a newly formed ESOP.
  • Represented the leading provider of mobile payment solutions to municipalities and parking providers around the world with regard to its reorganization and recapitalization transaction involving an international, publicly traded automobile manufacturer and its related technology-centric subsidiaries.
  • Represented the Carolinas franchisee and the Arizona and New Mexico franchisee of an international, publicly traded party supply company in each franchisee’s sale of assets back to its franchisor.
  • Represented the institutional trustee of an ESOP with regard to the sale of stock and related spin-off transactions of a Birmingham-based custom home builder to a newly formed ESOP.

Recent Representative Commercial Matters:

  • Represented an emerging financial technology company in connection with its commercialization of technology in South America, India, and Africa.
  • Represented an internationally recognized toy manufacturing company in regard to its engagement of an international planning and buying agency.
  • Represented a California-based licensee of intellectual property in connection with its negotiation of distribution and sales representative agreements throughout the world.
  • Represented a provider of gas and oilfield logistics services in connection with its negotiation of a joint venture relationship and corresponding services agreements.
  • Represented an emerging mobile phone accessory manufacturer in regard to its engagement of a celebrity endorser/influencer.
  • Represented two New Jersey-based casinos in their implementation of payments solutions in connection with their establishment of online gaming platforms.
  • Represented an Athens-based emerging technology company in corporate formation, successful accelerator exit, and commercialization transactions with regard to its authentication technology for use in the financial services sector.
  • Represented an Atlanta-based emerging technology company in commercialization of its payments switching technology.
  • Represented a nationally recognized luxury retailer in its refresh of its in-store and online payments platforms, including its branded payment card programs.
  • Represented a loyalty card program manager in its acquisition of physical and virtual prepaid card inventories.
  • Represented an internationally recognized, publicly traded toy manufacturing company in regard to its creative advertising transactions, including creative and development and planning and buying (US and international) engagements with both large holding-company structured advertising agencies and boutique advertising agencies.
  • Represented a nationally recognized, publicly traded quick service restaurant in regard to its creative and advertising transactions, including creative and development and planning and buying engagements.
  • Represented the Americas subsidiary of an international food and beverage company in regard to its product development and supply engagements.